Privacy policy
Last updated: 29 October 2026
Nivaya (nivayajewelry.com and its local-language versions, the "Site") is operated by Unity Digital Group LLC, a Limited Liability Company incorporated in the State of Wyoming, United States ("Nivaya", "we", "us", or "our").
This Privacy Policy explains how we collect, use, share, and protect personal information when you visit or shop on the Site, wherever you are located. We process personal data in line with the privacy laws that apply to you, including the EU General Data Protection Regulation (GDPR), the UK GDPR and Data Protection Act 2018, the Swiss Federal Act on Data Protection (FADP), and applicable privacy laws in the United States, Canada, Japan, Australia, and other countries where we sell.
If you have any questions, please contact us at hello@nivayajewelry.com.
1. Who We Are
Unity Digital Group LLC is the data controller responsible for personal data collected through the Site. Our address is 1401 Pennsylvania Ave, Suite 102, Wilmington, DE 19806, United States.
2. Information We Collect
- Identity and contact data: name, billing and shipping address, email address, telephone number.
- Order and transaction data: products purchased, order value, currency, order history, returns and refund requests.
- Payment data: we do not store your full card details. Payments are processed by Shopify Payments, which collects and handles your payment information directly.
- Technical and usage data: IP address, approximate location (used to show your local currency and language), browser and device information, pages visited, and referral source, collected through cookies and similar technologies.
- Marketing preferences: your communication preferences and interactions with our marketing emails, if you subscribe.
3. How We Collect Your Data
- Directly from you, when you place an order, create an account, contact us, or subscribe to our newsletter.
- Automatically, through cookies and similar technologies when you browse the Site (see Section 7).
- From third parties, such as our payment processor and analytics/advertising partners.
4. How We Use Your Information
| Purpose | Legal basis (where GDPR, UK GDPR or similar laws apply) |
|---|---|
| Processing and fulfilling your order, arranging shipping and customs clearance | Performance of a contract |
| Processing payments (via Shopify Payments) | Performance of a contract |
| Customer service, returns, refunds, and complaints | Performance of a contract / Legitimate interests |
| Sending order confirmations and shipping updates | Performance of a contract |
| Showing the Site in your language and currency | Legitimate interests |
| Sending marketing emails (e.g. via Klaviyo), where you have opted in | Consent |
| Advertising and analytics (Google, Meta, TikTok, Pinterest, Snapchat) | Consent (cookies) / Legitimate interests |
| Preventing fraud and keeping the Site secure | Legitimate interests / Legal obligation |
| Complying with tax, accounting, and legal obligations | Legal obligation |
You can withdraw your consent to marketing at any time by clicking "unsubscribe" in any email or by contacting us.
5. Sharing Your Information
We share personal data only with trusted parties who help us run our business:
- Shopify – our e-commerce platform, which hosts the Site and processes orders.
- Shopify Payments – our payment processor.
- FFOrder Dropshipping (China) – our fulfilment partner, which receives the name, address, and phone number needed to ship your order.
- Shipping carriers and customs authorities, to deliver your order.
- Klaviyo – our email marketing platform.
- Google, Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat – for analytics and advertising.
- Professional advisers and public authorities, where required by law.
We do not sell your personal information for money. Some advertising cookies may be considered "selling" or "sharing" under certain US state laws (such as California); you can opt out as described in Section 9.
6. International Data Transfers
We are based in the United States, and our service providers process data in several countries, including the United States and China. When we transfer personal data from the EU, UK, Switzerland, or other countries with transfer rules, we use appropriate safeguards such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or transfers to organisations certified under an approved data protection framework.
7. Cookies and Tracking Technologies
We use cookies and similar technologies, including pixels from Google, Meta, TikTok, Pinterest, and Snapchat, to run the Site, remember your preferences, understand how visitors use the Site, and show relevant advertising.
- Strictly necessary – required for the Site and checkout to work (e.g. shopping cart, language and currency).
- Analytics – help us understand how the Site is used.
- Advertising/marketing – used to show you relevant ads and measure campaigns.
Where required by law, we ask for your consent to non-essential cookies through our cookie banner. You can change your choice at any time through the cookie settings on the Site or your browser.
8. Data Retention
We keep personal data only as long as necessary for the purposes in this policy, including legal, tax, and accounting requirements (order records are generally kept for at least 6 years). Marketing data is kept until you unsubscribe or ask us to delete it.
9. Your Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data, in certain circumstances.
- Restrict or object to certain processing.
- Data portability – receive your data in a structured, machine-readable format.
- Withdraw consent at any time, where processing is based on consent.
- Opt out of targeted advertising or the "sale"/"sharing" of personal information (for residents of certain US states).
- Lodge a complaint with your local data protection authority — for example, your national supervisory authority in the EU, the Information Commissioner's Office in the UK (ico.org.uk), or the Federal Data Protection and Information Commissioner in Switzerland.
To exercise any of these rights, email hello@nivayajewelry.com. We will respond within the time required by applicable law (generally within one month), and we will not discriminate against you for exercising your rights.
10. Data Security
We use appropriate technical and organisational measures to protect your personal data, including Shopify's PCI-DSS compliant infrastructure for payments.
11. Children's Privacy
The Site is not directed at children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us with personal data, please contact us so we can delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows the latest revision.
13. Contact Us
Unity Digital Group LLC (trading as Nivaya)
1401 Pennsylvania Ave, Suite 102, Wilmington, DE 19806, United States
Email: hello@nivayajewelry.com
Website: nivayajewelry.com